E246: Why I Sold ColorIt.comMay 6, 2019 in Ecom-Crew-Podcast
If you’ve been following this podcast over the past few weeks, it won’t come as a surprise to you when I say that ColorIt is officially no longer ours.
We listed the business for sale in December and we officially closed on April 5th.
Being our biggest brand, you might wonder why we sold ColorIt.com among all our other brands.
In this episode we talk about
- The events that led to the sale of ColorIt
- How the transaction transpired
- Who the buyers are
- How much the business sold for
- What’s next for Terran
This episode is part of a series we’re doing on the ColorIt sale. Stay tuned for our next few episodes where we talk to Joe Valley, the broker who helped me with the sale, and our team in the Philippines who help run ColorIt.
Thanks for listening! Until the next one, happy selling.
Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.