E392: What Ecommerce Rollups Look for in a Brand

FBA rollups and acquisition companies have been all the rage in 2021, but we don’t often hear about the buying side of an ecommerce brand acquisition.

In this episode, I sit down with Sarah Dajani of Boosted Commerce to talk about the operational side of buying ecommerce brands.

Boosted Commerce is an acquisition company that focuses on buying category leaders with a strong Amazon presence.

Some of the good stuff we talk about include Boosted’s core investment thesis and what acquisition companies really look at when considering which brands to buy. I also get to pick Sarah’s brain about how their company manages to keep the wheels in place after management and operation of an ecommerce business has been passed on. 

If you’re running a solid ecommerce brand, have a strong Amazon presence, and are looking to exit your business sooner or later, definitely tune into this one.


  • How Sarah ended up at Boosted Commerce – 2:58
  • What her company looks for when choosing which ecommerce brands to acquire – 7:56
  • The buying side of an acquisition in terms of multiples – 10:52
  • What happens after an ecommerce brand acquisition – 19:14
  • How Boosted Commerce keeps the wheels turning – 28:41
  • Boosted Commerce’s brand health analysis – 34:57

I definitely learned a lot from Sarah on this one. If you’re interested in selling your business or have some burning questions of your own, you can reach Sarah on sarah@boostedcommerce.com or check out their website, boostedcommerce.com.

If you’re still growing your business, though, there’s no better resource than our Secret Sauce course bundle, which we’re making available at no more than $10 for each course. This bundle includes 10 value-packed video courses where industry experts share their secret sauce to scaling an ecommerce business. PLUS, we’re adding 2 new bonus videos for good measure. Grab your bundle here.

As always, if you enjoyed this episode, please leave us a review over on iTunes to let us know!

Happy selling and we’ll talk to you soon.

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
0 0 votes
Article Rating

Leave a Reply

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x