Pricing is a tricky aspect to navigate when running a business. Set it too high, you’ll turn away potential customers. Set it too low and you’ll run the risk of struggling to keep your business afloat. So, how do you balance the scales in a mutually beneficial way?
This week on the show, Drew Marconi of Intelligems talks to us about the company he co-founded, the impact of price on conversion, the importance of price testing, and the best ways to go about it.
- Intro – 0:00
- How Drew’s interest in pricing started – 1:05
- Background of Intelligems – 4:49
- The importance of experimentation in pricing – 7:08
- Best methods for price testing – 11:25
- What Mike is doing wrong regarding repricing – 15:35
- Being afraid of touching pricing – 20:03
- Intelligems’ services – 27:00
- Pricing trends according to Drew – 31:45
Thank you so much Drew for coming on the podcast. If you have any questions for him about pricing or Intelligems’ services, shoot him an email at firstname.lastname@example.org and maybe work together on how you can find more profit in your brand’s store.
If you’re looking to build an Amazon brand from scratch, we’ve got a new edition of Secret Sauce, where we’ll be sharing with you our monthly numbers from all our brands and deriving relevant insights that you can use to start yours.
By subscribing, you’ll get access to exclusive monthly mini-classes, previous webinars, as well as email support directly from Dave and I. For our next webinar on the 16th, we’ll be discussing how to make improvements on your products for competitive advantage.
That’s it for this week’s EcomCrew Podcast. If you enjoyed this episode, don’t forget to leave us a review over on iTunes. Happy selling and we’ll see you in the next one!