E520: Breaking Down the Amazon Funnel with Mina Elias

Check out Portless today!

Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group. 

Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. 

Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss. 


  • 0:00 – Introduction 
  • 1:30 – Background on Mina Elias 
  • 4:46 – Value Bomb #1 – Breaking Down the Amazon Funnel 
  • 7:00 – Squeezing out Click-Through Rate 
  • 12:37 – Meetup at Hong Kong 
  • 13:40 – Value Bomb #2 – Raising Conversion Rates
  • 15:09 – Optimizing Your Main Image to Increase Click-Through Rate
  • 18:00 – Sneak Peek Into Next Week's Episode – Profasee with Chad Rubin 
  • 24:50 – Finding Missed Opportunities 
  • 28:18 – “How Do You Find Out What To Change First?” 
  • 35:20 – Mike's Experience with Tinkering with Prices 

If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages. 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

Thanks for listening!

Until next time, happy selling! 

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
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