Episode 48: Discounts Are Not an Acquisition Strategy

Thursday, October 20th, 2016 in Podcast

Discounts as a business model are dying. It used to be companies would have these big discount sales, but that practice is going away. On today’s episode we will explain why it is dying and how we use discounts and coupons in our businesses.

Here are today’s topics:

  • How discounts have helped Colorit in the past.
  • What discounts does to conversions.
  • The J.C. Penney effect.
  • The importance of “anchoring.”
  • Why Grant doesn’t do discounts.
  • How to deal with hagglers.
  • When to offer a discount.
  • Why you should offer a feedback opportunity.

Resources Mentioned Today:

Colorit

Cuttingboard.com

Klaviyo

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If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really


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