Episode 48: Discounts Are Not an Acquisition Strategy
Discounts as a business model are dying. It used to be companies would have these big discount sales, but that practice is going away. On today’s episode we will explain why it is dying and how we use discounts and coupons in our businesses.
Here are today’s topics:
- How discounts have helped Colorit in the past.
- What discounts does to conversions.
- The J.C. Penney effect.
- The importance of “anchoring.”
- Why Grant doesn’t do discounts.
- How to deal with hagglers.
- When to offer a discount.
- Why you should offer a feedback opportunity.
Resources Mentioned Today:
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