Episode 57: How Giving Things Away Has Helped Our Business

Thursday, January 19th, 2017 in Podcast

Hi it’s Mike and today I am going to talk about how organizing giveaways and special promotions has really helped our brand. We did five special promotion/giveaway type events in 2016. All the giveaways and specials really helped us reach out to our audience and draw in new customers as well.

We did these 5 promotions during 2016:

  1. 4 Free Drawings
  2. 10 Downloads  for a $1
  3. 10 Free Drawings (just pay shipping)
  4. 50% Off One Book
  5. 12 Free Christmas Drawings

The promotions were really successful. If you are listening to this podcast on iTunes you may want to go to our Facebook page and watch our live broadcast from Monday. We have slides to give you a visual an idea of our success.

Today we cover:

  • The benefits of offering a giveaway to your customers.
  • How we organized our giveaways.
  • How Klaviyo helped us keep track of our success.
  • Who our promotions attracted.
  • The numbers from our promotions (the proof it worked.)
  • Our plans for 2017.
  • Our up-coming “Provide Value” promotion.

We plan to leave the Christmas promotion up for a few more weeks. So check it out!

Resources Mentioned Today:


12 Days of Christmas Promotion


Ecom Crew’s Facebook Page

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

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