What’s the Best Amazon Seller Software in 2020: Helium 10, Jungle Scout, or Viral Launch?

August 9, 2019 in Blog
What’s the Best Amazon Seller Software in 2020?
Helium 10, Jungle Scout, or Viral Launch?

What's the Best Amazon Seller Software in 2019?

Whether you’re a seven-figure seller or just starting out, Amazon research tools are an important part of your software arsenal.

However, judging which one gives the best value for money, and which one is the right fit for your business now, can lead to a SAAS related migraine… which is why I’m here to ease that migraine for you!

In this guide, I’m going to compare three of the most popular product/keyword research tools: Jungle Scout, Viral Launch and Helium 10. And yes, we’ve included affiliate links in this article (we need to pay for our Gulfstreams somehow), but all of the tools pay us roughly the same amounts so there’s no bias to one tool or the next.

Overview of the Tools

All of the software discussed in this article has evolved into offering a suite of different tools to help you sell on Amazon better. Some of these tools are legitimately useful and some are just frivolous add-ons to create perceived value.

At the core though, each software offers two primary tools:

  • Product Research: Tools for discovering potential new products, largely through sales volume estimates
  • Keyword Research Tools: Tools for finding new keywords, largely through estimating keyword volume

As mentioned, each software also has numerous other tools, some valuable, some not. I’ll examine those as well.

Which is the Cheapest: Helium 10, Jungle Scout, or Viral Launch?

No two of these tools are priced in exactly the same way, so I’ll give a basic price comparison, and then dig a little deeper into each and exactly what you get for your money.

All three tools offer a month-by-month payment option, or a discounted option if you pay for the entire year in one lump sum (annualized):

EcomCrew Amazon Tool Price Comparison Chart

Helium 10’s “Beginner” Plan is actually à la carte – $37 only gets you Black Box, Helium 10’s Chrome extension. The more tools you want to use, the more expensive it gets. However, for $97/month they offer a plan that includes most of their tools and will be the most popular plan with most readers. Helium 10 also offers a Free Plan that is actually fairly robust. You get two Reverse ASIN lookups per day, two keyword searches, and more. Of all the tools reviewed, Helium 10 was the only one with a substantial free version.

Helium10_Plan Differences

Viral Launch’s Beginner Research Kit plan is $50/month but does not include their Keyword Research tool which, in my opinion, is essential in any software package you choose. To get the Viral Launch’s Keyword Research tool you will need to pay $83/month. Their Kinetic plan is anywhere from $208 to $1041 and includes a PPC tool. PPC tools go beyond the scope of this article though.

Viral Launch Plan Options

Jungle Scout charges based on your monthly sales. The more sales, the more you pay. I absolutely HATE IT when Amazon tools charged based on your volume as it is almost universally unfair. If you have more than 10,000 orders a month, you will pay $419/month compared to $69/month for someone with 500 or fewer orders. This is based strictly on ORDER volume, not sales volume. So, in other words, if you sell a lot of smaller priced items you will be penalized by Jungle Scout and if you sell higher-priced items you will benefit.

JungleScout_How we calculate your price

Cheapest Tool

Helium 10. Helium 10 has a very robust free version and a flexible à la carte version if you need only some tools.

Which Tool Has the Most Accurate Keyword Sales Estimates?

All of the tools have some version of a Sales Estimation tool. These tools are mostly looking at inventory levels and Best Selling Rank (BSR) to estimate sales and then applying some type of algorithm to give the best estimate. As we’ll see, this works to varying degrees of success.

All of the tools also allow you to see a snapshot of sales over a period of time.

Helium10 Extension Sales Chart

Sales estimate taken from Helium 10

To test this, I used each Chrome extension to give me the 30 day sales numbers on 4 ASINs I know the actual numbers for (Product A, Product B, Product C, Product D).

sale volume estimates - jungle scout helium 10 viral launch

Estimated sales numbers from each tool vs the actual sales. Viral Launch had the most reliable sales estimates.

None of the tools were entirely accurate which is proof that you need to take ALL tools sales estimates with a grain of salt. However, Viral Launch had the most accurate results with a range of +8.99% to -18.77% compared to a range of +34.83% to -27.53% for Jungle Scout and +13.96 to -26.92% for Helium 10.

Most Accurate Sales Estimates

Viral Launch. Viral Launch had the most accurate sales estimates with Helium 10 being fairly close behind. Jungle Scout was off significantly in many cases.

Which Tool Has the Most Accurate Keyword Volume Estimates?

All of the tools also have some variation of a keyword volume estimator. These estimates vary fairly significantly from tool to tool so how do we determine which is the most accurate?

While Amazon does not reveal actual keyword volume any longer (they used to through a backdoor in one of their APIs) they do rank overall keyword volume using the incredibly handy Brand Analytics tool.

Using the Brand Analytics tool we know sanuk mens is the #10,000 searched for search phrase on Amazon, Brazilian bum bum cream is the #25,000 searched for phrase, and boxing bag with stand is the #50,000.

Regardless of actual volume, we’d expect each tool to rank each search phrase in that order.

Here are the results of the test:

EcomCrew Keyword Volume Test

Helium 10 and Viral Launch each had decreasing keyword volume as we would expect and the estimated search volume decreased by an expected order of magnitude.

With Jungle Scout, however, the volume for the #10,000th and #25,000 keyword were nearly identical which is almost certainly incorrect. Subsequently, I’m a little dubious of the accuracy of Jungle Scout’s keyword accuracy.

Most Accurate Keyword Volume Estimate

Viral Launch & Helium 10 (Tie). Viral Launch & Helium 10 (Tie). Both Viral Launch and Helium 10 gave consistent and seemingly reliable keyword volume estimates.  Jungle Scout had many irregularities.

Other keyword tools

Each of the tools looked at here has some other assortment of keyword tools.

EcomCrew Amazon Keyword Research Tool Comparison

  • Reverse ASIN: Called different things by each tool (Cerebro, Competitor Intelligence, & Keyword Scout). Allows you to see what keywords any ASIN is ranking for.
    Viral Launch Web App Competitor Research
  • Index Tracker: Allows you to track to see if a particular ASIN is being indexed by Amazon.
  • Rank Tracker: Track organic and PPC rank of a particular ASIN for a particular search term over time.
    Helium10 Web App Keyword TrackerEach tool also has a lot of other keywords, for the lack of better words, gimmicks. For instance, Helium 10 has Frankenstein which cleans up keywords by removing duplicates, special characters, etc. which is something you can do fairly easily in numerous free web apps and even Excel. Another example is Jungle Scout‘s Listing Builder which will construct your keyword stuffed product descriptions written in unnatural English.

Who Has the Most Useful Assortment of Tools?

Outside of sales and keyword volume estimates, each software package also offers numerous other tools.

EcomCrew Amazon Web App Comparison Chart

Viral Launch has the thinnest selection of other tools. Outside of a handy index checker, it doesn’t offer much. It has a PPC Tool and A/B testing tool, but these tools are essentially separate from the normal Viral Launch packages (use of these tools can potentially take you from $50/month to over $1000/month).

Helium 10 appears to offer a LOT of additional tools but the reality is that some of these tools are basically throw away tools which are basically glorified Excel formulas. Specifically, their Keyword List Duplicate Remover and Profits Calculator.

However, Helium 10 does offer some truly valuable additional tools including:

  • Refund Tool: Assists in getting compensation from Amazon for lost inventory
  • Hijacker Alerts: Notifies you when someone changes one of your listings (critical!) or piggybacks on it
  • Inventory Protector: Prevents you from accidentally selling through a high percentage of inventory through erroneous coupons

Jungle Scout does not offer a lot of additional tools. However, in 2019 Jungle Scout introduced its Supplier Database which is, by far, the best supplementary tool included of any of the software packages discussed here.

jungle scout supplier database

Jungle Scout’s Supplier Database tool allows you to access nearly all of the import records from nearly any American importer. That means that with Jungle Scout you can see exactly what products a competitor is importing and from whom. This type of tool isn’t new, Panjiva and ImportGenius have offered it for years, but it used to cost hundreds of dollars a month. Now it is included with your Jungle Scout subscription.

Jungle Scout’s Supplier Database tool is so good that, especially if you’re in a period of heavy product development, it’s nearly worth subscribing to Jungle Scout alone for.

Most Useful Assortment of Tools

Jungle Scout. Simply by virtue of its Supplier Database tool, Jungle Scout has the best assortment of supplementary tools. For sheer variety, Helium 10 wins though.

Which is the Best Overall Amazon Seller Software: Helium 10, Jungle Scout, or Viral Launch?

The winner of the best software overall was actually fairly clear. Helium 10 is the most reasonably priced, has reliable and accurate sales/keyword estimates, and has the best assortment of supplementary tools.

Helium 10 Jungle Scout Viral Launch
  • The cheapest software of the three
  • Sales and keyword estimates were reliable
  • Good assortment of supplementary tools
  • High (and unfair) pricing
  • Sales and keyword estimates unreliable and inconsistent
  • Supplier Database tool is INCREDIBLY valuable
  • Reasonably priced
  • Most accurate sales estimates; Keyword estimates reliable.
  • Limited assortment of supplementary tools

Whereas Jungle Scout used to be the dominant player on the block, the competition seems to have caught up with them, especially in terms of keyword and sales estimators. With that being said, the recent addition of the Supplier Database can almost justify having both a Helium 10 and Jungle Scout subscription.

Viral Launch performed perfectly respectably. However, having less flexible pricing than Helium 10 and a more limited selection of supplementary tools means Helium 10 gets the nod. If you’re a big fan of Viral Launch’s PPC and Launch tools (and many are) then Viral Launch is a fine choice.

Best Overall Amazon Seller Software

Helium 10 Wins!

Thanks to Helium 10’s flexible pricing, reliable sales/keyword estimates, and a good assortment of tools it’s our favorite Amazon Seller software.

  • About The Author: Dave Bryant

    Dave Bryant has been importing from China for over 10 years and has started numerous product brands. He sold his multi-million dollar ecommerce business in 2016 and create another 7-figure business within 18 months. He's also a former Amazon warehouse employee of one week.

    More posts by


Leave a Reply