E110: Under The Hood with Brad Bernhart Part 1

Monday, January 8th, 2018 in Podcast

We’re excited to do something new at the EcomCrew Podcast! We want to make EcomCrew a better and more awesome resource for ecommerce business owners like you and today marks the start of that endeavor. Today we are releasing a brand-new podcast segment which we believe will tremendously help you wherever you are in your ecommerce journey.

The segment is called Under the Hood, where we call one of our listeners and talk about their businesses for at least one hour. It is essentially a free coaching call–we will take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!

If you’re interested in becoming an Under the Hood guest, just sign up at ecomcrew.com/underthehood.

For our pilot Under the Hood episode, we interview and coach Brad Bernhart, owner of an online business sellling hardwood kitchen utensils. Below are the details of his business:

2016 revenue: $405k
Net margins: 40%
Channels: 98% on Shopify website, just recently re-started on Amazon
Biggest challenge: Scaling a plateauing business and keeping up with production if the business grows (he manufactures his own products)

The first part of the coaching call consists of me getting a better idea of Brad’s business and understanding his current pain points. After that we discussed the following:

  1.  The “cha-ching” Shopify alert (yes, some of us are guilty of not turning that off)
  2. If I were on Brad’s shoes, what would I do next?

In part 2 I elaborated on why I would do what I told him I’d do if I were in his shoes. I even asked him to get a pen and paper because we talked about pretty high level stuff (I hope we did not make Brad’s head explode with all that information). Stay tuned for that next Monday.

Resources mentioned:

Brad’s interview with Andrew Youderian

If you want to be on the podcast too and receive an hour or more of free coaching, just head over to ecomcrew.com/underthehood to sign up. Abby, our VA, will reach out to you for the next step.

If you don’t want to reveal your niche/products to the audience, that is totally fine. We asked Brad if he could reveal to us some details of his business, and he was happy to oblige.

Thanks for listening to this episode, and until the next one, happy selling!

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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