E113: Interview with our New Director of Ecommerce

Thursday, January 18th, 2018 in Podcast

“What’s the next thing we have to do to keep going? Is that contacting Amazon, or fixing a listing? Where in some places we probably should take a step back and think about where are we going with this brand and how do we picture it in the next 6 months or a year.” – Jacqueline on focusing on the bigger picture and not getting distracted by the day-to-day activities of the business

When you run a small ecommerce company, it’s fine to wear many hats–you can be your own CEO, product development specialist, even your own janitor. But if you want your company to grow, you’ll realize that being a one-man band hugely limits the scalability of your business.

While I’m not a one-man band, I realized I needed somebody to help with high-level business development when our company began growing aggressively. If you’ve been following the EcomCrew podcast for a while now, you’ll probably remember a few episodes early last year where I mentioned I was looking to hire a C-level employee. Six months later, we hired Jacqueline as our Director of Ecommerce. It was a long and meticulous process, considering that this is a role that will have a direct impact on the direction of our business.

Jacqueline has been with us for 3 months now and she has already made huge improvements in our business, streamlining many of what used to be “brute-force” processes. I invited her to be a guest on this episode to talk about the hiring process and what it’s like to be on the front seat running our ecommerce company.

Some conversation points:

  • Why I decided to hire a C-level employee
  • How we found Jacqueline
  • Her professional background
  • What she’s done so far and what changed with our business since she came on board
  • Her first impression of our business and the areas she thought needed improvement
  • The most difficult challenges she sees in the next 12 months
  • What she’s excited about the company moving forward

We plan to grow double this year and I’m confident we will achieve it with Jacqueline’s help. I had fun recording this episode and I will have her on the podcast again in a couple of months with updates on our growth.

Resources mentioned:

Episode 96: Our Philippines Team–Hiring and Maintaining a Team of Rockstar VAs

Thanks for listening! Until next week, happy selling!

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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