Ah…contests and giveaways. We now know that these are brilliant ways to increase interest in the brand and consequently boost sales. I remember the first giveaway we did for ColorIt back in the day. It was $600 dollars worth of product costs plus a couple of thousand for running Facebook ads with a massive 400 percent return on ad spend.

In today’s podcast, I’m joined by Steve Chou and Toni Anderson. Each one successful in their respective ecommerce businesses but are both involved in an annual ecommerce workshop called the Sellers Summit.

I’ve spoken at this event on a number of occasions, sharing the tips and techniques, which have helped me to succeed in my own business, to people at various stages of their ecommerce journey.

Steve and Toni’s latest joint venture aims to expand on the effectiveness of contests and giveaways as a marketing tool for ecommerce sellers. Go Brand Win is a free service that partners with ecommerce brands “to offer enticing giveaways and offers for unique products and services.”

Go Brand Win allows ecommerce businesses with the same vertical to collaborate in one massive giveaway and reap the benefits of having a fresh list of potential customers to add to their existing mailing lists.

Here’s how you can participate.

  1. Go to the Go Brand Win website.
  2. From the homepage, click on the pink LEARN MORE button.
  3. You will automatically be redirected to a details page. Each brand is required to contribute a $200 gift card that will form part of a giant giveaway.
  4. Fill out the application form (Google Doc) and hit SUBMIT.


Other resources mentioned:


The Oil Collection



Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.