In today’s podcast episode, Dave and I do an apples to apples comparison of earnings over a week-long period, beginning on July 9th.

In Amazon US, my products had a 158% uptick from July 16 to July 17 (actual Prime Day) compared to the same days during the previous week. Dave got a 160% uptick for his products on the same dates.

The disparity between our numbers was greater in Amazon CA. Dave got a 788% uptick in his product sales, while I had 74%. The Canadian obviously had home advantage.

Dave, who has never tried running a Prime Deal (and probably never will), believes that it is better to just “ride the Prime Day wave” because you are going to get a sales boost even without a deal.

The numbers we came up with are providing substantial evidence to support this. While the item that we had a Prime Deal for predictably sold a lot, it would still have done well without it, and we wouldn’t have needed to subtract the cost of being able to participate in the Prime Day in the first place.

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Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!


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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.