In today’s podcast episode, Dave and I do an apples to apples comparison of earnings over a week-long period, beginning on July 9th.

In Amazon US, my products had a 158% uptick from July 16 to July 17 (actual Prime Day) compared to the same days during the previous week. Dave got a 160% uptick for his products on the same dates.

The disparity between our numbers was greater in Amazon CA. Dave got a 788% uptick in his product sales, while I had 74%. The Canadian obviously had home advantage.

Dave, who has never tried running a Prime Deal (and probably never will), believes that it is better to just “ride the Prime Day wave” because you are going to get a sales boost even without a deal.

The numbers we came up with are providing substantial evidence to support this. While the item that we had a Prime Deal for predictably sold a lot, it would still have done well without it, and we wouldn’t have needed to subtract the cost of being able to participate in the Prime Day in the first place.

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Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!