In this podcast, I’m joined by Mads Singers, a business coach who owns a management consulting firm specializing in ecommerce entrepreneurs. He also owns a VA company in Davao, Philippines.

When you’re a seven-figure Amazon seller, it’s tough staying on top of every little business detail. And if you’re anything like me, you experience separation anxiety whenever you need to hand over work to someone else to do. But as Mads explains, delegation is a necessary evil. As a business owner, you need to free your time so you can focus on big-ticket items.

Here are some highlights from our discussion.

Taking genuine ownership of tasks

It’s always better to give employees genuine ownership of their tasks rather than an SOP they have to follow every time they do a task. Genuine ownership means giving your employees your vote of confidence and empowering them to take a process you have and improve on it.

“Deer in the headlights”

Mads employs the DISC behavior framework with his clients to help them understand themselves as well as the people they work with. Understanding your employees’ individual traits and characteristics will allow you to assign them the right type of task.

“Now, because someone sells themselves really well, doesn’t mean they’re going to be great for that job. And being able to see through that personality and understand what this person is really good at could be immensely important.”, explains Mads.

What tasks should you delegate?

  1. Things you hate doing
  2. Things you’re not good at
  3. Things that take up a lot of time for you to do
  4. Low-priority tasks

Other Useful Resources:

MyEcomcrew

Mads Singers Management Consulting

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If you have any questions or comments, feel free to leave them below. Happy selling!


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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.