E181: How $150 Million Companies Win On Amazon – Tips and Advice from Zack Franklin of AMZKungfuSeptember 20, 2018 in Ecom-Crew-Podcast
Over the past few weeks we’ve been posting updates on Chinese sellers manipulating Amazon. While black-hat practices are particularly pronounced in China, not all Chinese sellers rely on these methods to be successful on Amazon.
In this episode we are joined by Zack Franklin of AMZKungfu. Zack currently lives in Shenzhen, China, and he is a popular consultant for Chinese Amazon sellers. He has worked with a number of big Chinese companies helping them with marketing, software, and training. These companies rack up $150+ million in revenue individually, with one even getting acquired for more than $1 billion.
The majority of sellers Zack works with do not rely on shady business practices. While many of us attribute the success of Chinese sellers to black-hat practices, Zack argues that successful Chinese sellers are doing a couple of things we are not… and these are not TOS violations.
Chinese work culture
One glaring difference between the Chinese and westerners is their work culture. The Chinese practice the so-called 9-9-6, which means that people work from 9AM to 9PM, 6 days a week. It’s not uncommon for Chinese sellers to keep working into the night without a day off, until they see their products on page 1 of Amazon search results.
The Chinese also work very fast. Most of the companies Zack works with have their own photography studio so they could get images for listings blazingly fast.
Smart and efficient marketing
If there’s one thing we’d like you to take away from the episode, it’s this: you can get 400 clicks to your Amazon listing for only $30 with Google Ads. Zack’s clients were able to leverage a very simple technique to get PPC costs down and he talks about how to do it in detail in this episode.
He also talks about YouTube pre-roll ads, best ad practices, and the virtues of not giving discounts to customers too early.
Another tool in Zack’s arsenal is Facebook Messenger. His clients find it to be a great way to get reviews and continue interacting with customers. If you want to know how we grew our Facebook subscribers to 50,000 people in less than a year, join our free Facebook Messenger webinar on September 25th.
Connecting with fellow Amazon sellers
Zack emphasizes the importance of meeting up with fellow Amazon sellers in order to learn from them. Chinese sellers are very aware of this and use it to their advantage.
Thanks for listening to this episode! Until the next one, happy selling.