E223: An SEO Teardown of Icewraps.com with Jeff OxfordFebruary 14, 2019 in Ecom-Crew-Podcast
I consider myself an SEO nerd. I’ve optimized my company’s online assets to rank better on search engines, particularly Google. Although I should say that the techniques I’ve used have not always been sophisticated nor white hat.
As I learned more about SEO (and got slapped by Panda and Penguin updates), my approach to search optimization has become much more aligned with Google’s standards. Had I done this at the start, it would have been a lot better for my business overall.
But there’s definitely room for improvement in how we get these things done. Which brings us to today’s episode. My guest is Jeff Oxford, the founder and SEO Director of 180 Marketing.
Jeff did what’s called an ‘SEO teardown’ at this year’s ECF Live. And he’ll be doing the same to one of our brand sites, Icewraps.com.
Here are some takeaways that you can apply to your own website in order to take it to the next level.
- Solid content and clean navigation are musts.
- Shopify has one of the most SEO-friendly platforms for ecommerce sites. If you’re on Shopify and have a small product catalog of products, it becomes easier to rank your website.
- If you’re doing a site migration, make sure to 301 redirect old pages to the new ones or to another appropriate page.
- Add your ‘most searched for’ keywords as part of the title tags.
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