Today we’re joined by Scott Voelker of The Amazing Seller podcast. Scotty’s not just a personal friend but a comrade-in-arms in a number of ecommerce projects, the most recent being season one of the 5 Minute Pitch along with Steve Chou and Greg Mercer.

Scott and I have many similarities when it comes to our background and how we’ve grown our respective ecommerce businesses. So, after hearing his presentation on ecommerce business sustainability at this year’s Sellers Summit, I got him on the show solo.

Not everything works forever

Ecommerce is a dynamic industry. It’s constantly evolving according to the latest market trends and who’s dominating it (big “bad” Amazon).

Strategies that may have worked will lose their edge eventually. As Scott puts it, “Things that worked yesterday may not necessarily work today”. Innovation and a good understanding of the market are crucial for being successful long-term.

Grab their attention

“Attention is the new currency.”

Speaking of marketplaces, what we’ve found that does work is capturing the market’s attention. How do you that? By being genuine and bringing something valuable to the table. After you’ve identified a target market, you’ll need to create a plan that grabs and sustains their attention. This usually involves putting out content in some form or another.

But offering valuable content is only half of the picture. You also need to establish that trust with your audience. Do so by proving your expertise in the subject and your willingness to guide people who may not experts themselves, but are working towards getting on that level.

Tune in to the full podcast episode for more insights on how you and your brand can navigate the changing tides of ecommerce and remain relevant in the years to come. And check out the resources section of this page for more information on an ecommerce event Scotty’s putting together in September.

 

We have a book and we’re giving it away for FREE. If you want a physical copy of our tried-and-tested Amazon launch strategy complete with examples and screenshots, get yours here.

Want to get advice from Mike and have your business featured on the podcast?  Sign up for the EcomCrew Roadshow today!

Join season two of the 5 MInute Pitch by filling out and submitting the application form.

Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes.

If you have any questions or comments, feel free to leave them below. Happy selling!

Resources

Brand Accelerator Live 2019

E187: How to Save on High-Quality Content for SEO – Under the Hood with Sebastien Taché