E283: Building a ‘Beast’ of a Business

After a week of staying put, here I am back on the road and going through Reno on the way to Las Vegas. I was in Dallas for Scott Voelker’s first-ever Brand Accelerator Live event. It was a slightly different crowd than what I was normally used to. But, I still got to hang out with some old friends and even some EcomCrew Premium members.

All our big podcast fans out there would know that I try to do my part and give back to the community by investing in up-and-coming ecommerce brands. And I do it on KickFurther.com. In fact, we did an entire episode on them a few weeks back.

And on today’s podcast, I get to chat with the owner of one of those businesses I’ve helped out. John Castrano has had years of experience in the beauty and grooming industry before starting Tame the Beast, a men’s grooming line. But getting the business to where it's at now has been quite the journey.

Listen as John recounts he got started in ecommerce and give a glimpse at how the business is doing some five years later.

As always, here’s a list of timestamps so you can jump right into the good parts.

  • How the Beast brand started (9:28)
  • Early struggles to get the business up (15:43)
  • Finding investors (18:11)
  • Post-accelerator phase (22:58)
  • Breaking down the numbers (32:31)

Take part in our free Importing from China webinar on October 8, 10 AM PST. Reserve your spot now!

And if you want to try out Kickfurther for yourself, head over to ecomcrew.com/kickfurther.

Questions or comments?  Feel free to leave them below. 

Finally, if you enjoyed this podcast, please leave us a review on iTunes.

Until next time, happy selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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