EcomCrew Podcast

E353: Dealing with Debt When You Don’t Want To

Being among the 100 fastest-growing private companies of 2020 in America is no small feat, but behind the scenes, things aren’t as pretty as they seem.

In this catch-up episode, Victor Delacruz of Christian Planner is back to share his experiences after our hour-long Under the Hood episode a couple of years ago.

We chat about his company’s immense growth in revenue, losing a key business partner, and how he is facing financial challenges that could be fatal to his business.

I dissect Christian Planner’s current situation and discuss Victor’s best options moving forward. Does he need to get his expenses under control to pay off debt? Or is he better off selling the business altogether?


  • Catching up with Victor and Christian Planner – 3:13 
  • Falling flat and losing C-level executives – 5:10
  • Victor’s struggle of not being a business person – 6:42
  • Analyzing Victor’s current debt situation – 8:59
  • Why understanding key numbers in business is an essential skill set – 15:04
  • Potential outcomes of staying on or moving on – 18:20
  • Victor’s current gameplan – 22:54
  • The importance of knowing your strengths and weaknesses – 26:50
  • Why Victor’s business is special – 29:45
  • How to look at debt and manage burnout – 32:44
  • What I would do if I were in Victor's shoes – 33:44
  • How businesses are valued and my advice if he decides to sell – 40:06

If you want to know more about Victor and his company, check out Christian Planner’s cool designs at

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Ever have to face a tough decision like Victor? Let us know in the comments section and share this episode with a friend.

Also, don’t forget to leave us a review over on iTunes.

Happy selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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