EcomCrew Podcast

E360: How Content Can Give You A Leg Up In Ecommerce

Ecommerce today is hardly the same as it was ten years ago. 

The competition has gotten much stiffer, black hat sellers are all over the place, and simply writing cheap blurbs just to get clicks no longer cuts it.

That said, there’s one surefire way to grow your business and gain an unfair advantage over much bigger ecommerce brands without resorting to cheap tactics—creating valuable content.

In this solo episode, I will be talking about why content matters in ecommerce, how much it helped our own brands grow in the past year, and how you can get started at creating great content for your niche.


  • Why content is important – 03:49
  • How you can go about creating valuable content – 15:31
  • Setting a bar that our content team writes to – 16:30 
  • How to find the right keywords to write about – 19:21
  • Finding your brand’s voice – 23:37
  • How to make sure that people consume your content – 24:56

Head over to Episode 352 to learn if you should set up your blog content on a separate domain or on your ecommerce website.

Here’s a link to our Guide To Creating Killer Content For Your Ecommerce Site

Also, feel free to check out our own content site,

We’ve actually turned one of our best blog posts into a full-blown book! Whether you are a beginner at importing from China or an active importer looking to streamline your process, Dave Bryant’s Import From China Like A Pro covers all the ins and outs of importing products from the world’s factory.

Thank you for tuning in to this episode, and don’t forget to leave us a review over on iTunes so we can help more ecommerce sellers grow their businesses.

Until next time, happy selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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