Sebastien Taché was our guest for Under the Hood back in E187, where we talked about saving on high-quality content for SEO, developing a product in a competitive niche, and then some.

Today, Sebastien is back to share how his business has done after our first 1-on-1 coaching session more than a year ago. 

In this sequel episode, I share a lot of things that helped me grow my own ecommerce brands, which you can apply to your business as well. 

We talk about things like the benefits of hiring a full-time content writer, branching out into a new industry and importing from China, along with a lot of other stuff that hopefully enables Sebastien to leave his full-time job and reach his ultimate goal in ecommerce. 


  • An overview of our Under the Hood segment – 3:26
  • Catching up with Sebastien after our first coaching session – 4:12
  • How hiring a Filipino writer helped Sebastien’s site grow 10x in organic traffic – 5:10
  • Leveraging credit for optimal growth – 10:31
  • Venturing into a new industry and importing from China – 14:48
  • Why I ship LCL (Less than Container Load) –  20:27
  • How I balance my time between multiple e-commerce projects – 23:59
  • Things we do to keep our offshore team motivated – 30:35
  • How to optimize content when it’s already ranking well – 40:34
  • How to launch large or oversized products – 47:03

I had a great time talking with Sebastien and I’m excited to welcome him back for a third installment to this Under the Hood series a couple of years from now. If you want to schedule an hour-long coaching session and get featured in a podcast episode, make sure to sign up for Under the Hood.

We talked a bit about importing from China in this episode, but if you’re looking for the nitty gritty of sourcing products from China, check out Import From China Like a Pro, our brand new book that lays out the blueprint for building a profitable business of importing from the factory of the world.

If you like this episode, make sure to leave us a review over on iTunes so we can help more e-commerce sellers grow their business.

Until next time, happy selling!