E396: Instagram DM Automation is Here!

Today on the show, we have CEO and Co-Founder of Manychat, Mike Yan. He has some exciting news to share about some new features that Instagram is rolling out, and why you should take advantage of them as an ecommerce seller.

Now, if you’re new to the show and are just starting off, you might not know it but ManyChat is one of the biggest SaaS (software as a service) in the industry. Before I sold ColorIt back in 2019, I used ManyChat to grow the brand, and it turned out extremely successful for me.

ManyChat is a chart marketing service that helps you automate conversations on messaging platforms to generate leads and boost conversions.

Be sure to check out our previous episode with Mike to learn more about the value that ManyChat and messenger marketing can add to your business:

For this episode, Mike and I will be talking about the power of Instagram marketing. Instagram is opening up their API and is now allowing DM automation, which is a once in a lifetime opportunity to connect with your customers on a deeper level.


  • What ManyChat is all about – 2:06
  • Key changes in Messenger marketing over the past year – 4:10
  • Why Instagram will become the most important social network in 2 years – 10:37
  • Step-by-step guide to setting up automated DM flows on Instagram – 24:49
  • Learn more about Instagram Marketing through the virtual IG Summit – 29:24

I’d like to thank Mike for taking the time to do this episode with me. I can’t wait for him to come back with more interesting stuff down the road. To learn more about Instagram marketing, check out ManyChat’s free course over on their website. 

There’s definitely some great strategies discussed in this episode to help you grow your brand. But if you’re struggling to rank your products on Amazon, come join our free public webinar this July 22 at 10 AM (PST) about Amazon A9 Secrets. We’ll teach you how to master Amazon’s ranking algorithm to rank even among high-volume sellers. Reserve your seat here.

Until the next one, happy Selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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