EcomCrew Podcast

E405: Attacking Your Niche the Right Way [Under The Hood]

In ecommerce, there are a few things better than finding a good opportunity in a profitable niche. 

Today, we’re doing an Under the Hood session with George Mulford, who’s seeing a lot of potential and a sizable market in the gaming niche, and wants to take his brand into Amazon. 

George is currently at a crossroads and could use some practical advice on how to attack his chosen niche the right way and scale his brand. 

The key things we’ll be talking about include why you should craft a killer listing even before launching your product (and how to do it) as well as the plethora of ways to drive traffic to your listing. 


  • How George got into ecommerce – 2:38
  • An overview of George’s current ecommerce business – 4:27
  • Crafting a killer Amazon listing – 7:58
  • Driving traffic to your listing – 15:35
  • Is having an affiliate program a good idea? – 20:55
  • What to do if things are not quite working out – 25:38
  • Other ways to generate traffic – 30:30

It was my pleasure to give George my practical advice and I’m excited to have him back for an update on his business down the road. If you’re also seeking advice and want to get featured in a podcast episode, head over to to sign up. 

Resources mentioned:

On top of these resources, we’ve also just launched a fresh, full-length FBA for Beginners course! This 5-module course in glorious HD has everything you need to know about taking an Amazon FBA business from 0 to 100. 

So if you’re looking to launch an FBA business or want to expand your current business into Amazon, head over to to sign up.

As always, leave us a review on iTunes if you liked this episode. Happy selling and we’ll talk to you soon!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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