E417: From Small Mother-And-Son Business To Go-To Keto Brand [Under The Hood With John Terry]

Today, I’m excited to be doing another Under The Hood episode, which, for new listeners, is an hour-long coaching call with a fellow ecommerce business owner that we turn into a full-fledged podcast episode to help other sellers that might have the same questions and pain points. 

My guest is John Terry, who is one half of an interesting mom-and-son business, Ketonia. Their company is a thriving online keto bakery that sells products like a delicious Keto Coconut Macaroons mix. 

In this episode, John picks my brain on how to scale his business further, including managing traffic between an Amazon store and a brand site, the value of outsourcing tasks to a VA, and even strategies as the ecommerce space becomes more inflationary. 

Audio Timestamps:

  • How John got into ecommerce – 1:13
  • Why you want to have traffic coming into your own website – 14:44
  • Which things to optimize if you’re a smaller online business – 22:59
  • Which tasks entrepreneurs can outsource to virtual assistants – 26:45
  • How to measure the success of your influencer outreach – 31:10
  • Mike’s main strategies in this current inflationary environment – 42:35
  • The potential of selling your brand to a rollup down the road – 45:28

I had a great time talking to John, and I hope he and his mom can come back for a sequel episode so we can learn how far their business has come along in a year or so.

Before we go, don’t forget that if you’re an Amazon FBA seller based in Canada, you can get a chance to win a 1-year EcomCrew Premium membership absolutely free by just completing a quick 2-minute survey. Just head over to ecomcrew.com/poll2021. Good luck!

If you enjoyed this episode, please head over to iTunes and leave us a review. Until the next one, happy selling!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.


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