E445: Everything You Need to Scale Your FBA Business [Under the Hood]

Over two decades of working as a dental hygienist, Lisa Guenst noticed how a lot of patients she encountered hated using string floss. 

However, part of her profession is advocating for oral health, so as an alternative to help prevent gum disease, she always suggested using a water flosser instead.

While she did see significant improvement in her patients, they did complain that most water flossers were cumbersome and quite messy to use.

This was the impetus behind Lisa creating ToothShower, a water flosser that is powered by your own shower – no need for batteries or for plugging into an outlet.

After launching a Kickstarter campaign in 2017, the company and its flagship product (now with an impressive range of accessories) have become quite the lucrative business.

Pre-Covid, ToothShower had been selling exclusively on its website. It wasn't until the pandemic that ToothShower transitioned to being an Amazon business. 

Thus, Lisa sought our help on how to navigate the unique challenges that come with being an FBA business, especially for a product that’s as disruptive as ToothShower.

From refining your Amazon listing to optimizing SEO, I guide Lisa in increasing her sales and getting her business ready for selling when she decides to exit down the line.

That’s it for this week’s podcast. If you want to be featured in our next Under The Hood episode and get advice from us firsthand, fill out this form and we’ll check it out.

Also, don’t forget to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

One Comment

  1. Great episode Mike, learned a lot but there was a lot of talk about “4 to 1” and I’m just wondering if that rule applies strictly for selling on Amazon in order to handle all the amazon fees and amazon advertising. In other words would you apply the 4 to 1 rule to a shopify site as well for the same product and just make more margin without the amazon fees? I always get confused when people talk about their margin and if they are including the costs of selling on Amazon or not.

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