EcomCrew Podcast

E447: Unpacking The Concept of Subscription Boxes with Chris George and Paul Chambers


From food items to lifestyle products, subscription boxes have become quite the trend in ecommerce the past few years. 

Chris George and Paul Chambers got their start in ecommerce with Gentleman’s Box, a subscription service for men’s lifestyle products that they started in 2014.

In 2017, they co-founded Subscription Trade Association or SUBTA, with a third partner, John Haji. 

Three years later, they successfully exited Gentleman's Box.

SUBTA aims to foster a sense of community among entrepreneurs in the subscription industry and promote healthy competition in this space.

From their humble beginnings with Gentleman’s Box to the founding of SUBTA, here are the highlights from our conversation:


  • Intro – 0:25
  • History of Gentleman’s Box – 3:50
  • Dynamics of creating subscription boxes – 7:50
  • Production cycle of these boxes – 10:33
  • Factors to consider if you want to get into subscription boxes – 15:00
  • Finding your audience – 19:15
  • Exiting Gentleman’s Box – 22:23
  • Recent news in the subscription box space – 28:20
  • About SubSummit – 29:055

Chris and Paul, thank you so much for taking the time to be on the podcast and sharing your story with us. 

For anyone interested in going into subscription, SUBTA will be having its annual SubSummit on June 1-3, 2022 in Orlando, Florida. Head on over to the SubSummit website for more details.

If you want to learn more about the subscription industry, SUBTA has free and premium plans where you can get access to educational resources. Click here to learn more.

As per usual, feel free to leave us a review over on iTunes if you enjoy our podcast. Happy selling and we’ll see you in the next one!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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