EcomCrew Podcast

E519: Sustaining Ecommerce Growth During a Recession

Mike speaks with Avishai Sam Bitton, VP of Marketing and Growth at 8fig about the biggest challenges in ecommerce that everyone's been feeling lately, and how you can leverage AI to solve these issues at a low cost. 

In this episode, we dive into the challenging landscape of e-commerce, workforce, and technology with Avishai Bitton, a distinguished expert in the field. Avishai, hailing from, specializes in using AI and data to tackle the challenges of cash flow management, supply chain optimization, and sustaining growth, especially during uncertain times. 

Join us as we explore how AI and generative technologies can help fill the holes in your businesses, especially as a small-sized business. 


  • 00:00 – Introduction
  • 03:51 – Avishai's Introduction and Background 
  • 09:50 – Discussion on the Impact of COVID-19 and Supply Chain Challenges
  • 13:30 – Challenges of Inventory Management and Cash Flow
  • 20:33 – The Impact of Generative AI on E-commerce 
  • 24:00 – Workforce and Unemployment 
  • 25:09 – Finding a Balance in the Labor Market 
  • 28:07 – Opportunities for Business and Entrepreneurship 

I hope you had some key takeaways from this episode. To explore the tools and resources mentioned in this episode, visit for more information. If you want to contact Avishai directly, you can connect with him on Twitter and LinkedIn for more insights. 

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at We'd love to help you in any way we can. 

Thanks for listening!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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