E116: Under the Hood with Megan Loftin Part 2 – Don’t Focus on Facebook Ads YET

Monday, January 29th, 2018 in Podcast

Last week, Megan and I talked about cash flow and early-stage financing for her ecommerce business. We continue to talk a little bit more about financing in this episode, specifically Amazon loans, then move on to the next big issue: Facebook ads.

Any ecommerce entrepreneur knows how important Facebook ads are in any ecommerce business. However for a business like Megan’s which is still at its early stages–and an Amazon-only business at that–focusing on Facebook ads might not be the best idea. Doing Facebook ads at this point might push her to get her own Shopify/BigCommerce store so that she can fully utilize the power of Facebook ads, and that could mean a lot of work, taking her focus off the more important things like Amazon listing optimization and PPC. It boils down to prioritization and not biting off more than what one can chew.

To break things down, here are our conversation points:

  • Bank financing
  • More on Amazon loan specifics
  • How to be laser-focused on what needs to be prioritized for a young ecommerce business
  • Why Facebook ads are not recommended for an Amazon-only business
  • Focusing on listing optimization, PPC, and brand registry first
  • Utilizing the power of YouTubers to promote products

We’d like to thank Megan for this information-packed episode. She runs an ecommerce site called The Bootstrap Boutique and a YouTube channel for ecommerce entrepreneurs. Check them out!

Resources mentioned:

My EcomCrew
Under The Hood Signup
Sellers Summit
My 2018 Goals

If you’re interested in becoming an Under The Hood guest yourself, just sign up here. Thanks for listening and happy selling!

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.

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