E273: Growing an Ecommerce Business in an Ultra Niche MarketAugust 8, 2019 in Ecom-Crew-Podcast
It’s been a hot minute since I did one of these Under the Hood episodes. Today, I bring you one that could be both interesting and potentially helpful for those selling products in narrow niches.
It can be difficult to be number one in a highly saturated and competitive niche. That’s not usually a problem for folks with businesses in very specific and product-focused niches.
Nevertheless, being involved in an ultra-niche business has its own share of challenges.
Today, I’m talking to Mark who helps run a dancewear company in an ultra-niche market. Originally started by his grandma 40 years ago, he was instrumental in its shift from selling wholesale to retail in 2017.
Here’s a look at where the business is at right now.
- How Mark got involved in ecommerce (2:43)
- How they stared in the online space (4:05)
- What the revenue’s like (5:19)
Mike puts in a couple of suggestions for growing the business.
- Do SEO (7:11)
- Look at selling on Amazon (9:26)
- Put out good quality content (12:15)
- Start using Facebook Messenger (19:12)
- Free plus shipping offer (20:46)
- Create a giveaway (24:57)
- Add lifestyle photos (29:57)
Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!
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Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.