E511: Is AI Killing Copywriters?

Today, we're joined by Lianna Patch of Punchline Copy. I first met Lianna as one of the speakers during ECF Live 3-4 years ago, and I absolutely loved her presentation. Since then, I’ve had her on the show back in Episode 307 to talk about improving conversions through copy and now she makes her appearance again! 

Lianna Patch is back on the podcast to delve into AI's influence on copywriting and what it means for the industry. As AI technology continues to advance, the knee jerk reaction always seems to revolve around how AI will be replacing people and their skills, so I knew I had to get Lianna’s opinion as an expert copywriter.


  • 00:00 – Introduction
  • 01:30 – Lianna’s Background
  • 02:20 – How does Lianna See the World Changing with AI? 
  • 07:33 – Why Copywriters Will Become More Valuable   
  • 09:21 – Why Copywriters Should Embrace AI 
  • 11:29 – How Liana Uses AI in Her Business Today
  • 17:11 – The Future of AI 
  • 22:03 – AI & The Writer’s Strike 
  • 23:59 – How to Use AI to Be A Better Copywriter
  • 25:51 – Embracing / Rejecting AI 
  • 32:00 – Contact Lianna 

Lianna, thank you for joining me on today’s episode. If you’d like to contact Lianna for any business inquiries, reach out to her on twitter or on her website, PunchlineCopy.

If you enjoyed this episode, don’t forget to leave us a review on iTunes

Happy selling and we’ll see you in the next one!

Michael Jackness

Michael started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.
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